The BASIC Fundamentals of Five Star Customer Service

by Administrator 1. October 2009 09:13

Author: Dewayne King
Phone: 615-370-8634 x.191
Email: Dewayne.King@churhillmortgage.com

My experience as a former Southeastern Conference linebacker taught me early in life that nothing is more important than the mastery of the fundamentals of whatever endeavor you choose to pursue.  This concept holds true in the business world as it does in sports.

During my ten plus years in financial services, I have learned to always put the customer first and place high personal value on developing and maintaining lasting relationships based on mutual respect.  In order to establish a client-based relationship with every customer, I utilize the following BASIC outline:

Build Relationships

    Taking time to get to know you and to understand your goals and needs

Ask the Right Questions

    Asking the right questions during the application process and presenting you with options that will achieve your specific financial goals

Suggest Solutions

    Offering my professional opinion on how to best meet your needs, but allowing you to make the final decision

Identify Concerns

    Listening to your concerns and clearly explaining the pros and cons to each decision

Celebrate the Closing

    Being ready to deliver best-in-class customer service with consistent communication, so that we meet the desired closing objective


Sticking to these principles has been my recipe for success over the years.  In business, sports and life, doing right by others comes down to sticking to the basics. 

If you have questions about your mortgage, feel free to contact me any time.

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